GLAMI CSS
GLAMI CSS is service that allows you to get more traffic to you shop, thanks to our team of experts promoting your products through Google Shopping Ads.
In your dashboard, you can set up COS target for GLAMI CSS and we will optimise towards this COS. You can as well follow yours stats here and see what part of your traffic is coming from GLAMI CSS.
What is CSS
Comparison Shopping Services (CSS) such as GLAMI CSS can place & bid Shopping Ads on Google on behalf of merchants.
This means that as a merchant, you can choose to participate in Shopping ads on the Google general search results page in various ways. You can provide your product data to any CSS, including GLAMI CSS or Google Shopping which is also just another CSS provider. You can use multiple CSS providers at the same time without artificially increasing your CPC.
How GLAMI CSS works
GLAMI CSS is the Comparison Shopping Premium Partner. With GLAMI CSS you can enter the auctions on Shopping Ads with products that are already advertised on GLAMI catalogue. The principle called “From catalogue to ad” enables you to get another traffic source without any action taken from your side. Simple as that.
Save up to 20% of costs
With GLAMI CSS you are reducing your costs by maintaining similar performance, or increasing traffic while maintaining similar costs due to Google Shopping Europe Fee.
Google Shopping incorporates GSE fee which is not part of the auction. Example: You pay 100% CPC in Google Shopping. During auction GSE fee is deducted from your CPC. Your ad enters the auction with 80% CPC. This results in lower competitiveness of Google Shopping compared to GLAMI CSS where you pay 100% CPC and the ad enters the auction with 100% CPC.
Frequently asked questions
If you don't find your answer here, don't hesitate to contact us at support@glami.cz
I see very few orders coming through CSS. Why?
GLAMI CSS results can be affected by the number of products you have in your XML feed and how often the types of products gets searched for. For example if your store sells shirts, it will likely get shown in more Google search results, then store selling shoelaces.
I have CSS COS target set, but my actual COS is higher, why is that possible? Will you refund me?
The outcome depends on multiple external factors such as competition, website loading speed, user experience, checkout process and other things out of our influence, which directly influences your COS. That is why the refund is not applicable while using GLAMI CSS.
How the auction works in case of using multiple CSS?
Imagine you use 3 CSS providers: Google Shopping, GLAMI CSS and Honza CSS (imaginary CSS). For Search Query - Black Dresses, only one of the CSS is providing the Ads. Let’s say that GLAMI CSS won this auction. This means that all of the products for your eshop are displayed by GLAMI CSS. Depending on the search query accuracy, your eshop will gain certain positions. It could happen that your eshop is displayed multiple times per one result but always with different product. Your products are not competing against each other directly in auction.
How is the CPC in Google auction calculated?
Max. CPC is not your actual CPC. You pay for each click the amount which is slightly higher than the one of your competitor. Here is an example, imagine that there are only 2 entities for this auction. You and Competitor X. If you set Max. CPC 10€ and Competitor X sets Max. CPC 5€, for the click generated in this auction you will pay approx. 5,01€. Meaning, even if you would put Max. CPC 20€, 30€ or 50€, you will still pay only 5,01€.
Am I competing against my own products if using multiple CSS providers?
If you are having the same goal set for each of the CSS, than NO. The CSS provider with higher Ad Rank with same CPC will be chosen to be part of the auction.
How is it determined which part of the credit goes to the classic GLAMI and which to the GLAMI CSS?
There is no segmentation of the credit. One credit is used for everything.
